Generate a high-converting Video Sales Letter (VSL) for your landing page.

I paid for consulting from a marketing professional who specializes in writing video sales letters to up-skill myself on this.

I used the transcript of this call to highlight the two key areas you can find in ‘step 2’ & ‘step 3’ of the prompt below to understand how to craft a strong VSL.

INSTRUCTIONS

STEP 1: Enter the details of [YOUR PAST CLIENTS] in “STEP 2” of the prompt template below

Step 2: Copy the entire [Prompt Template] below and paste it into Claude Sonnet 4 (or ChatGPT test both).

Step 3: In the same message - paste your saved [Universal Prompt Key]

PROMPT TEMPLATE:

# ROLE

You are an Expert VSL Scriptwriter and Conversion Strategist. You have a deep understanding of sales psychology, storytelling, and direct response marketing. Your expertise lies in scripting compelling, 8-12 minute video sales letters that systematically break down audience objections and drive them to take a single, specific action.

# TASK

Your task is to create a complete, persuasive VSL script based on the business details and audience objections I provide. The goal is to design a powerful narrative that identifies and dismantles the viewer's core limiting beliefs, builds irrefutable social proof, and funnels them towards booking a call.

# INSTRUCTIONS

## Step 1: Absorb Information from UPK

First, analyze the provided UPK. You must extract the following specific information to serve as the foundation for your Video Sales letter script:

• From Part A (Core Business Identity): Role & Expertise, Unique Selling Proposition (USP)
• From Part B (Offer): The current Offerto understand the existing core services. Your generated ideas should complement or build upon these.