Hello everyone. Daniel Turner here, and welcome to Prospect Alignment. Every lead comes from a moment of alignment. So if you're not aligned with your prospect, you're not gonna get any leads. And that's the purpose of this lesson, right, to show you how to align your AI service with your prospect. And when you understand how to do this at the end of this lesson, getting leads and clients will become very easy for you. And prospect alignment is also simple. So let's get into it. So here's how prospect alignment works. First, you need to be aligned with your prospect's state of awareness. This is where you're meeting them where they are. Then and only then are you able to guide them towards your AI service. So whether a prospect is cold, warm, or hot solely depends on your state of awareness, and there are five states of awareness that we're gonna be breaking down in this lesson. So the first one is when prospects are most aware. This is when they're ready to buy. So the strategy here is simple. You just make the offer. Right? They're aware of their problem. They're aware of the solution, and they're aware of the product and you. So here, you just make the offer. This is easy. This is when prospects come to you and message you on LinkedIn and ask how you can help them. Right? Now when it comes to the product aware, this is a little bit trickier. So the prospect is comparing providers. They know your AI service exists, but they're just not quite sold on you or your AI service. So the strategy here is to assert your USP, your unique selling proposition, experience testimonials, and compete. Now I wanna talk about competing. How you compete with other AI founders is by outframing them, and how you outframe them is by using the angle of, but here's what they didn't tell you. So what you'll notice what this lead looks like is, say, you're on a discovery call. Right? And then what your prospect will say is, well, this other AI found a guarantee that I'd get ten new clients in the first thirty days, you're only guaranteeing five. How you'd out frame them is by saying, well, before you pay, check the clause in a contract because what you'll find is that when they can't deliver on that outcome, they're gonna blame you for it. You've outframed your other AI founder. So that prospect forget the other AI founder. You've just won the deal. Just like that. Another example is like, yeah, this other AI founder, they'll promise to revolutionize and transform and save you forty plus hours. My AI service is just a simple upgrade. Here's the process. Because your process is always stronger than your promise. Okay? Process equals profit, and you're gonna learn more about that in in the next lesson. So that's how you wanna compete. You wanna compete by outframing other AI founders. Now when it comes to solution aware product, prospects, so the prospect believes AI could help them, but they haven't connected the solution to a specific service. K? So the strategy here is you wanna connect the concept of AI to your specific desired outcome and make your service a bridge between what they believe is possible and what's already been done. So here you just show the testimonials. You show the process. Right? So these prospects are solution aware. And then you've got problem aware. So this is when a prospect is in pain but doesn't know your AI service is the solution. So the strategy here is you wanna call out the pain and dig into the frustration first, and then present your solution as an obvious overdue answer. So most of the prospects that you're gonna be outreaching to are gonna be problem aware, by the way. And you're gonna learn more and see more about that in the second module on offer and copywriting all the lead generation ones. And then you've got prospects who are completely unaware. So the prospect isn't thinking about the problem, the outcome, or AI. So the strategy is forget about the problem or outcome. They're completely unaware. This is about emotional identification. So you wanna speak to their internal state. Speak to their world. Make them feel understood. Don't mention your AI service not yet. The goal is just resonance. So when it comes to prospect alignment, to get leads and clients, you need to be aligned with your prospect first. Right? This is where you're just meeting them where they are. So understanding the five states of awareness is how you align your AI service with your prospect. And like consumer psychology and the principles that we went over there, the prospect alignment is gonna be tied to all your marketing efforts. Okay? And you're gonna see that. So in the next lesson, we're gonna be covering the market messaging specifically for AI services. Not just market messaging, but market messaging that I've used when marketing AI services have struck gold. So I'll see you in the next lesson.