Hello everyone. Daniel Turner here, and welcome to Office Secrets. What you're gonna learn here is line magic, the secret sauce when it comes to offer creation. Now this is magic because it's gonna amplify the perceived value of the AI service you're offering. The paradigm shift that you're gonna learn in this lesson is what will put you three steps ahead of other AI founders by understanding the game on a deeper level. So without further ado, let's dive in. Now I know what you're thinking. What are the offer secrets? Secrets? And the offer secrets are psychological keywords. But before we break down these psychological keywords, we need to do a quick recap on offer power. So the strength of your offer weighs on how your prospects perceive it. So it's the perception that holds the power in your offer. So this is what we're gonna be focusing on in this lesson. Now, every offer falls into one of four categories. You have the build offer, which is low leverage, the do offer, high leverage, take offer, high leverage, become offer, high leverage. So let's break them down. In terms of the build offer, here's what it'll look like. We'll build this, whatever your AI solution is, to deliver the desired outcome that you're offering. So here you're offering to build something, which implies it'll require a lot of work, resources, and time. So here's what your prospect will think. Here we go. This is gonna be slow and expensive and difficult. So the build offer is the least effective due to high perceived effort. So you wanna stay away from this offer and remove this keyword from your LinkedIn, from your landing page, from your discovery from your vocabulary. Do not mention an offer to build anything because an offer is nothing more than a vehicle that takes them from their current state to their desired state. The smoother that ride, the more willing they're gonna be to take it, and the more they're gonna pay for it as well. Alright? So do not offer to build anything. And we're gonna be talking about you might be thinking okay, well, actually I do build something, so what's the what's the angle? What's the catch here? Now, if you're an AI agency, the do offer works very well. What the what this will look like is just do this one thing, which is a simple action, and get the desired outcome. So this offer requires a prospect to perform a simple specific action to get the outcome. So your prospect just needs to take a small simple step to get the desired outcome. So this removes all the resistance pulling your prospect to your AI service. So if you are an AI agency owner and you offer AI solutions, here's what here's the difference. You we can either offer to build your solution to deliver the desired outcome in fourteen days, or they can just give you admin access, and then they'll get the desired outcome in fourteen days. It's a completely different shift with what you're offering. This is a very, very smooth ride to take them from their current state to their desired state, the vehicle. Right? Here, this sounds, could be risky. Things sound like they could go wrong. Sounds difficult. So that's why the do offer works so exceptionally well for AI agency owners. Now I hopped on call with a AI agency owner, a young guy, who was really ambitious and he was struggling to get leads on LinkedIn. And the first thing I looked at was his offer. And in his headline, he had the build offer. You know? I'll build x y zed to deliver the desired outcome that he was offering. So when we hopped on call, the first thing I said, I was I was like, okay. A new headline. Just instead offer for them to do something small. So you're one step away from getting the desired outcome. One step away. And that one step away is obviously implying for them to get in touch with them, and they're gonna get the desired outcome. Do you see that shift? Right? It's all about making the ride smooth and about what these psychological keywords do in their subconscious mind, how they perceive what you're offering. Now let's move on to the take offer. So take my whatever your AI service is and get the desired outcome. So this is on the other side of the coin from the do offer, but there's zero effort required to take your prospect from the current state to the desired state. So you best believe your prospect will take this offer. So this removes a need to build or even do a simple action. Now a good fit for these are AI coaches or educators, people who are educating strangers to learn about AI. Instead of saying you'll build AI expertise, say take my AI expertise so that you can learn about AI. Do you see that shift? Right? The vehicle to get them from the current state to their desired state to learn about AI, it's just completely changed. Like, the the journey is so much smoother, so much easier. So it's a far more enticing offer. Now let's talk about the become offer. You'll become what their ideal self is with our AI service. So this offer positions the alchemist in identity transformation, the chance to become someone of higher status and value. So your prospects' imagination will take flight thinking about the better versions of themselves. So this is the most powerful keyword to pull prospects to your AI service. So let's talk about why this keyword is so powerful. If we go back to lesson one on consumer psychology, we know that what they crave is saving time or learning about AI, but why they crave it is they're buying a better version of themselves. So essentially with you presenting the become offer, you're just cutting straight through why they actually want your AI service in the first place. And it's about the imagination. Right? Like, let's talk about the gurus. Right? The Sam Ovens, Alan Soltanij, Tate brothers, all of them. They're all marketing identities. It's all about become this, become the do they ever talk about their features or what's inside their product or program or program or what they're offering? No, it's all about becoming someone. Right? That's why they show the cars and a woman and a lifestyle and this, because people are not buying your product or service, they're buying a better version of themselves. So AI consultants, this is I've seen this work exceptionally well at enterprise level. These people who want to get ahead and learn about AI, talking about how they're going to become a thought leader, how they're going to be ahead. It's all about the identity, marketing the identity. Your prospect's imagination. I mean, look at my headline. Become a six figure AI founder. Where did your subconscious mind take you? You were mentioned becoming a six figure AI founder. That's why I offered it. Right? It's really, really powerful. So essentially, when it comes to your offer, in terms of these offer secrets or psychological keywords, lean into the do offer or the take off or the become offer. The only thing that you don't want to do is offer to build something. Okay? Because the offer, like I've mentioned, is a vehicle to take them from their current state to their future state, and the smoother the ride, the more they'll pay for it, and the more they'll want to take it. So I hope you're getting some really good ideas and this is insightful. Now let's talk about some common mistakes when it comes to what we're talking about. So, most failed offers are the result of unconsciously mixing these categories in a single line. In a single line. You don't wanna do that. So mixing categories blocks your prospects imagination, which weakens your offer. So an example here is you'll become whatever their desired self is. Sorry, not desired outcome. They're supposed to be ideal self. When you do simple action, here your prospect imagines nothing, like, you want to lean on one and then you want them to imagine it. But are they are they gonna imagine becoming someone better or or doing a simple action, Right? Like, you've fractured their imagination. So in a single line, you wanna incorporate one of these keywords, and they're gonna imagine it. They're gonna imagine taking your AI expertise to learn about AI. They're gonna imagine just doing a small simple action action to get the desired outcome from your AI service as an agency founder. They're gonna imagine becoming a better version of themselves. Alright? So keep these psychological keywords in mind when crafting your offer. It's the perception that holds the power in your offer. Now that you understand the perception, you'll have a massive edge over other AI founders in the game. So, up next, we've got the offer creation checklist. We've covered a lot here, so let's just demystify, what we've learned this far. And then you're gonna have an absolute world class offer that prospects can't say no to. I'll see you on the next one.