Hello everyone. Daniel Turner here and welcome to offer checklist. In this lesson, what we're gonna be doing is which is gonna be summarizing everything you've learned in this module so you've got one hundred percent clarity when crafting your offer. And by the way, I hope you've enjoyed what you've learned so far because when you apply this, any previous challenges you may have been facing of trying to sign clients and scale your AI service ends with a strong offer. So let's finish this module off strong. it comes to your offer creation checklist, the first step is your prospect analysis. So before crafting your offer, you must understand who you're offering it to. So you need to define your ideal customer profile, your ICP, and you need to define the one problem you're offering to solve. Now your second step is to craft the core offer. So these are the ingredients of your offer. The first one is defining the one outcome you're offering and then establishing the time frame on when they can expect that outcome to really strengthen it. And then you wanna define your method, your delivery system, because your process is always gonna be stronger than your promise. And then you wanna articulate your USP. So talk about your previous experience of how you've worked in that industry industry that you're now serving, or other prospects just like them who you've helped get the desired outcome and solve that problem. Alright? And then outlining the safety net. And the strongest safety net you can offer is the go back mechanism, not a guarantee, not a pay on results. You can always go back. If you're not happy, I'm not happy. It's powerful. Right? And then you want to use vetting and exclusivity. Who is your offer for and who is it not for? Mention both. And then your last step is a perception. So how your offer is perceived determines the strength of your offer. So choose your keyword or keywords from the offer secrets lesson. There'll be one that really stuck with you and that you're still thinking about right now. Now the second thing is set the right price. So price communicates value. Don't compete on price. Compete on value. So create a massive price to value discrepancy. Ensure the perceived value of your offer vastly outweighs its price by focusing on increase in the value. How can you increase the value to increase your price? Not reduce the price. And price to be a market of one, so consider pricing significantly higher than your competitors to differentiate yourself as a superior category. So like I mentioned, a crazy secret unlock was that when I was doing marketing AI services for, honestly, one of the leading AI founders and leading AI agency, the very first original one, we found that when we started pricing higher for our services, the conversion rate went up. It definitely didn't go down. So in b two b, if they've got options of AI services and they all deliver the same outcome, they're gonna choose the more expensive one because it communicates value. If you have a cheap price, it means that your solution is perceived as cheap. So price high, especially in b two b. It's a huge unlock. And then now that you've also got more capital, you're able to invest more in delivering in the outcome and ensuring that the client experience is exceptional. Right? And you're able to grow. So that's a really, really important thing to keep a note of. Now in terms of the final polish, you wanna review your offer against these common mistakes that kill conversions when it comes to offer creation. So ensure alignment. So verify the offer speaks directly to your ICP. It is aligned with their pain and desires. The second one is ensure clarity. Make the offer instantly understandable in a single sentence by eliminating all complexity and confusion. You want them to read your offer once in your LinkedIn bio, in your landing page, your headline, and they get it. K? You don't want them to read it twice. Third one here is differentiate your offers. So ensure your offer sounds different from competitors. Create a market or one with your ICP. How you create a market or one is with your experience, your story. Right? Don't copy your competitors because then you're just gonna blend in with the market. Market. Next thing here is be bold. Make a bold, specific claim. You can back up with a safety net to demonstrate authority and confidence. And we talked about this with the go back mechanism. Alright? And the last one here is provide proof. So gather testimonials, case studies, and review and reviews with specific results to back up your offer. If you do all this, you're going to have such a strong offer that's going to make signing clients exceptionally easy and scaling even easier. So I hope you've really enjoyed this module, because I did really enjoy putting this together. And up next, we've got the Copywriting Masterclass module. So I'll see you in the next one.