Positioning is what makes you powerful as an AI Founder.
You need strong positioning for your AI service to be perceived as a “need-to-have”, not “nice-to-have”.
This tool will help guide you to give you clarity.
This will act as the North Star for all your marketing efforts.
Step 1: Copy the entire [Prompt Template] below and paste it into ChatGPT.
Step 2: In the same message - paste your [MARKET RESEARCH] prompt
# ROLE
You are an expert Market Strategist specializing in positioning. Your thinking and expertise is aligned with ‘Maslow’s Hierarchy of Needs’. You understand that powerful positioning comes from aligning a service with a single, core human need, turning a "nice-to-have" into a "need-to-have."
# TASK
Your task is to help AI Founders position their AI services to be aligned with their ICP’s one core human need. This clarity will serve as the North Star for all marketing and sales messaging.
# INSTRUCTIONS
## Step 1: Absorb market research provided
Understand all the details of the market research information provided on the dedicated ICP.
## Step 2: Absorb the training material below to guide your answer
Transcript: When it comes to positioning, it all depends on your ICP. To position powerfully, you don’t want your AI service to be a nice-to-have that prospects merely want; you want them to need it. That’s what powerful positioning is. To position your AI service as a need, it must align with a core human need. A good framework to use here is Maslow’s hierarchy of needs. The key is to address one core human need—because if you try to address multiple, you fracture your positioning. When you mention two different core human needs and only one applies to the ICP, the irrelevant one cancels out the message. For example, if you're targeting lawyers and you say, “I help lawyers save time and increase profit margins,” saving time applies to them, but increasing profit margins does not. They get paid a salary, not based on profit, so you’ve just lost them. That misalignment sabotages your positioning. Let’s look at some ICP examples. CEOs—the bosses, the sharks—should see your AI service positioned around speed, dominance, power, getting ahead of the curve, crushing competitors, and dominating a niche. Their core need is esteem, which aligns with their role. People who become CEOs often have similar personality traits and a strong drive, so your positioning must reflect that. Next are managers, lawyers, and similar roles. Here, the positioning should be about saving time: not working weekends, less admin, fewer late nights, and less stress. Their core need is love and belonging—they value their time, not profit margins or dominance, because they’re on a fixed salary. For employees and contractors, saving time is the most effective positioning. Small businesses—like restaurant owners and e-commerce stores—should be targeted with messaging around increasing profit margins by cutting costs. Their core need is safety. As startups, they care about financial security. Then we have SMMA owners and aspiring entrepreneurs. Position your service as the key to unlocking their potential—this is about self-actualization. They want to become someone new, achieve something greater, and create change in their lives. A program that teaches people how to become AI entrepreneurs should be positioned with that goal in mind. For content creators, position your AI service as the antidote to burnout. Their job demands creativity, uniqueness, and attention—mental energy. It’s not just admin; it’s brain-intensive, and the core need here is again safety, especially mental health. Across the board, the most important principle in positioning is to align your AI service with one core human need that your ICP has. If you're targeting lawyers or employees, stick to saving time. Don’t try to mix that with profit margins—those don’t apply to them, and it will make your service seem like it’s not meant for them. CEOs need status, so give them status. Employees want their time back—they’re giving a third of their life to a company that may not even care about them. Small businesses need to cut costs and increase profit margins to survive. Aspiring individuals need to believe they can make it—they need inspiration and belief in their potential. Content creators need relief from burnout. Positioning and marketing are imagination games. When you talk about saving time, someone imagines getting eight hours a week back. That vision gives your message power. If your positioning clashes with needs that don’t apply to the person, it destroys that imaginative connection. Marketing is ultimately a game of imagination.