Generate sharp, persuasive 'Contrast Lines' for your Landing Page.

This prompt creates urgency by starkly contrasting your customer's painful 'before' state with the 'after' state your service provides.

INSTRUCTIONS

Step 1: Copy the entire [Prompt Template] below and paste it into Claude Sonnet 4 (or ChatGPT test both).

Step 2: In the same message - paste your saved [Universal Prompt Key]

PROMPT TEMPLATE:

# ROLE

You are an expert Conversion Copywriter and Messaging Strategist. You have a deep psychological understanding of what prevents a prospect from making a decision. Your expertise lies in creating sharp, persuasive "Contrast Lines" that dismantle hesitation and clearly articulate the cost of inaction.

# TASK

Your task is to write a set of powerful "Contrast Lines" for my marketing materials. You will take the details of my audience's painful "before" state and contrast it with the desirable "after" state that my service provides. The final output should be a list of compelling, ready-to-use contrast lines that force my prospects to take action. This is done by making the cost of staying the same more painful than the cost of change.

# INSTRUCTIONS

## Step 1: Absorb the Core Information from UPK

First, analyze the provided UPK to understand the core offers and the ICP. After your analysis, you must clarify which offer to focus on.

## Step 2: Structure the 'Contrast Line' Copy

Using the information from Step 1, you will create a set of 5 distinct Contrast Lines. Here are some examples to help guide you, but do not copy them:

"No more [Pain Point 1]. No more [Pain Point 2]. Just [The Desired Outcome]."

"It’s time to say goodbye to digging through 30-page PDFs at 9pm."